About Zenline AI
The assortment intelligence gap was hiding in the data engineering
Founded in Zurich in 2022, Zenline AI exists because Arber Sejdiji spent three years building retail analytics products and kept hitting the same wall: the intelligence layer always broke on real data — late EDI feeds, duplicate SKU entries, partial POS exports from distributors who shipped once a quarter.
What we believe
Assortment intelligence should work on the data you actually have
Most category intelligence tools are built against clean, normalized data. Real retail data is none of those things. It arrives late, contradicts itself, and carries gaps that no one documented. We built Zenline specifically to absorb that imperfection — so the category manager sees a coherent picture of competitive white-space and sell-out momentum, not a blank dashboard with a data quality warning.
We do not try to replace your ERP, your planning tool, or your merchandising judgment. We add the competitive assortment layer that none of those systems were built to provide.
Founder
Arber Sejdiji
CEO & Founder
From 2019 to 2022, Arber built retail analytics data products at a Zurich-based software company serving European grocery and general merchandise retailers. He was close enough to the day-to-day to watch the same failure repeat: a category manager would come into a range review with six-week-old syndicated data, a manually assembled spreadsheet, and a lot of qualified guesses about what competitors were actually stocking.
The tools weren't failing because the algorithms were wrong. They were failing because the ingestion layer — the part that turns a late POS export or a contradictory EDI feed into something usable — had never been properly solved. That became the foundation of Zenline: build the ingestion and normalization layer first, then surface the intelligence.
Arber founded Zenline in Zurich in 2022. First Momentum VC backed the company in 2025.
The team
The people behind Zenline
Backing
Backed by First Momentum VC
Zenline AI is angel-funded by First Momentum VC. We are a four-person team in Zurich. Every engineering hour goes into the data normalization and competitive intelligence layer — not into building a sales infrastructure we don't need yet.
Join us
We're a small, focused team in Zurich. If you've worked in retail data engineering, category management analytics, or building products for omnichannel merchandising teams — we'd like to hear from you.