Assortment Intelligence
Know your shelf before your competition does
Zenline AI surfaces assortment gaps, tracks sell-out trends, and flags competitive white-space — so category managers act on data, not gut feel.
Platform capabilities
Assortment intelligence that moves at retail speed
Three core capabilities. One integrated intelligence layer built for category managers who can't wait six weeks for data.
White-Space Detection
Identifies SKU gaps where competitors carry but your shelves don't — before buyers complain.
Sell-Out Trend Tracking
Monitors velocity shifts across channels and geographies using imperfect, real-world retail data.
Category Benchmarking
Measures your assortment depth, price-tier spread, and brand coverage against the full competitive set — not just your top two direct competitors.
Data architecture
From raw retail feeds to a ranked assortment action list
Zenline ingests POS exports, EDI 852/856 feeds, and distributor data in whatever state they arrive — late, partial, contradictory. The normalization layer handles EAN/GTIN disambiguation, timing-gap interpolation, and duplicate merge before anything reaches the intelligence layer.
- ✓ SKU disambiguation with EAN/GTIN reconciliation across sources
- ✓ Timing-gap interpolation preserving sell-out signal integrity
- ✓ First assortment intelligence briefing within 24–48 hours of connection
Use cases
Built for the decisions that move category performance
Spot gaps in your seasonal assortment 8-12 weeks early by comparing competitor shelf sets against your planned range.
Score candidate SKUs by white-space opportunity, competitive saturation, and historical velocity.
Identify stores and channels where your SKUs are listed but underperforming relative to competitor distribution.
Flag low-velocity lines before a buyer review — with competitive context that explains whether the issue is yours or category-wide.
Connects to the data sources your team already uses
ERP systems, POS feeds, syndicated data providers, EDI streams — Zenline normalizes across formats.
Customer results
What category teams say after their first range review with Zenline
Before Zenline, our Monday range review started with three hours of spreadsheet reconciliation. Now it starts with a ranked list of assortment gaps sorted by opportunity score. We ran our last delisting review in four days instead of three weeks.
Our distributor feeds arrive three to four weeks late and half the SKU codes don't match our ERP. Zenline absorbs all of that and still gives us a competitive picture we can act on. That was not something we expected to be possible.